My personally curated tools, platforms, and resources to help you execute better digital marketing campaigns in India.
The primary platform for search and display advertising in India. Essential for intent-based marketing and local business growth.
Facebook and Instagram advertising — powerful for awareness, retargeting, and e-commerce campaigns across Indian demographics.
B2B advertising for targeting Indian professionals, decision-makers, and companies by industry, role, and seniority.
Essential for measuring website performance, user behavior, and conversion tracking across all your digital marketing channels.
All-in-one CRM and marketing automation platform. Excellent free tier for startups. Read my automation guide to get started.
Email marketing and automation with a generous free plan. Great for businesses starting their automation journey.
India-made CRM with competitive pricing for Indian businesses. Integrates well with the broader Zoho ecosystem.
Another strong Indian SaaS option offering CRM, marketing automation, and customer support in one platform.
Free tool to monitor and troubleshoot your site's presence in Google Search results. Essential for any SEO strategy.
Comprehensive SEO, content marketing, and competitor analysis tool. Valuable for keyword research in Indian markets.
Powerful backlink analysis and keyword research tool. Essential for understanding your competitive landscape.
Free keyword research tool within Google Ads. Use it to discover search volumes and competition for Indian keywords.
Build high-converting landing pages without developers. Prebuilt templates and A/B testing built in. See my funnel building guide.
Simple, affordable landing page builder with conversion-optimized templates ideal for lead generation campaigns.
Run A/B tests and experiments on your website to improve conversion rates through data-driven design decisions.
Heatmaps, session recordings, and user surveys to understand how visitors interact with your pages and funnels.
Understand the trends shaping performance marketing in India for 2025. Read the full article →
Learn to measure what matters and build campaigns that deliver measurable returns. Read the full article →
Long-term growth strategies that compound over time — no shortcuts, just solid fundamentals. Read the full article →
Master paid advertising across Google, Meta, and LinkedIn for Indian audiences. Read the full article →